Parikalpana: KIIT Journal of Management

Vandana Mohanty ¹, Ashutosh Zunjur ²

Affiliations
1 Associate Professor, International Institute of Management Science, Pune, Maharashtra, IN
2 Associate Professor, D.Y.Patil Institute of MCA & Management, Akrudi, Maharashtra, IN

Abstract

Covid-19 pandemic has hit each and every industrial sector globally. The sudden lockdown imposed by nations has severely affected business dynamics. Some businesses have transformed their operations so as to adapt to new environment and sustain in such environment. However, many other businesses were not prepared for such events and met their designed fate. As a result of unpredictability and interruption, businesses must now focus on building resilience into their operations. The pandemic’s important lesson has been needing of business resiliency, as companies strive to guarantee that they can continue operating in event of another calamity. Business has clearly moved to digital platforms for commercial, educational, and personal objectives leading to discussions globally on digital maturity. As a consequence, customers no longer expect just the same experience they had previously. They now considerably exhibit greater digital expectations. This is why all organizations, regardless of location or size, must accelerate their digital adoption and restructure their processes in order to meet customers where they are now and deliver the experience they mandate. Objective of this study intends to study effect of lockdown situation on digital transformation that various organizations underwent to sustain in new environment. The study aims to explore which industries transformed digitally more quickly than others and its impact on current perceived digital maturity of the organization. From a methodological perspective, a structured questionnaire is prepared to collect primary data from employees of various industries. 124 responses were collected and analyzed. The findings of study will help organizations to develop sustainable practices in such type of situations. Limitations are also discussed which can be considered for resolution in future studies.

Keywords

Covid-19 Pandemic, Digital Maturity, Digital Transformation, Lockdown, Organizational Preparedness.

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